Full spectrum products contain all the cannabinoids naturally found in the hemp plant. They work together in synergy and product effectiveness is increased via the entourage effect.
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Broad spectrum products contain all the terpenes, essential oils, and cannabinoids naturally found in the hemp plant, except THC, which means no risk of intoxicating effects.
Isolate is the purest form of CBD. During the extraction process, all other cannabinoids, terpenes, and essential oils are removed, so that only CBD remains.